Episode Summary
In this conversation, I sit down with writer, brand designer and creative mentor Sarah Robertson to explore what happens when the version of success you’ve worked so hard to build no longer feels like your own.
Sarah reflects on the shift that began after becoming a mother, the growing sense that something wasn’t quite aligned, and the courage it took to step away from a successful business to create work that reflected her values rather than her expectations.
Together we talk about redefining success, trusting the little nudges our bodies give us, and why clarity often arrives through small moments rather than dramatic breakthroughs.
If you’ve ever felt that your work no longer fits the person you’ve become, this conversation reminds us that clarity doesn’t always ask us to do more. Sometimes it simply asks us to listen more closely.
Today’s episode is brought to you by: Royal Earl Grey, bright, gently citrusy and quietly comforting. A tea that invites you to pause rather than rush.
In this pause for tea, you’ll discover:
03:03 How motherhood became the beginning of a shift in Sarah’s definition of success.
10:36 The conversation that challenged what success really meant.
16:03 Why reconnecting with your values is different from changing them.
18:36 Following a feeling before having a logical explanation.
21:10 How burnout and postnatal depression taught Sarah to trust her body again.
22:59 The return to journaling & the simple practices that helped creativity come back.
31:05 The unexpected conversation that gave Sarah permission to build something new.
33:12 Why working with smaller businesses brought more joy than chasing bigger projects.
40:04 Why helping people tell their story is about far more than branding.
47:38 Why finding your voice isn’t something you do before you begin. It’s something you discover by showing up.
"Just allowing yourself time to notice things is really important."
Resources and Links
Connect with Sarah Robertson
Sarah Robertson is the founder of Fonn, a storytelling studio built on curiosity, creativity and connection.
After two decades of helping founders find their voice, she created the Brand Seasons® Method, a cyclical approach to branding designed to support the natural evolution of a business.
She is the creator of the Brand Seasons® Playdeck and Playbook, tools used by founders, makers and creatives worldwide.
Website | Instagram | Substack | LinkedIn
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